Network society

This MSc-level course explores the theory and practice of social network analysis, with a focus on understanding how networks shape human interaction and well-being in a technology-driven society. The course combines theoretical foundations, methodological skills, and personal reflection.

In the theoretical component, students will examine classic and contemporary ideas in social network research. Topics include how networks influence well-being, technology adoption and diffusion, persuasion and attitude formation, and the role of social media in shaping social connections. Students will also discuss the kinds of networks in which individuals and teams can thrive, and how people actively develop and restructure their personal networks over time, sometimes through the use of technology.

In the methodological component, students will gain hands-on experience with network analysis tools and techniques. They will learn to analyze network structures and actor properties (e.g., centrality, subgroups, cliques, equivalence) as well as ego-centered networks (e.g., density, constraint). Through workshops and assignments, students will apply these methods to investigate how social networks relate to issues such as social isolation, both in personal contexts and in organizational settings.

In addition, the course includes workshops on personal network development, where students reflect on their own networks and design strategies for growth and collaboration. By integrating theoretical knowledge, empirical analysis, and personal reflection, students will develop the ability to critically analyze networks, conduct their own data-driven projects, and communicate their insights in written and oral formats.

After this course, students will be able to:

• critically discuss fundamental theories and measurement approaches in social network analysis, including key concepts such as structural holes and tie strength.
• design and conduct small-scale empirical data collection projects to explore the relationship between social media use and social isolation and well-being.
• apply social network analysis methods to organizational or social contexts, interpreting network structures in relation to issues such as employee isolation and workplace well-being.
• analyze and reflect on their own personal and professional networks, identifying strategies for network growth and development to support career and collaboration opportunities.

You must meet one of the following collections of requirements

• Collection 1
• Completed Final examination Bsc program
• Collection 2
• Completed Pre-Master