Design for a Sustainable Future: specializing ENTERPRISE

The "real" green market is very limited. Although sustainable and green concepts are very beneficial for the longevity and health of society and individuals, these concepts typically have a substantially higher price tag. This makes the customers’ choice for such products and services more difficult. Moreover, it is known that when venture capitalists and other funding institutions are making a choice whether to invest in a new sustainable venture, they are not primarily concerned with the technological novelty of the venture. Instead, investors prefer to focus on the general service offered and the business model of the venture. Finally, each healthy business has to have enough customers and cannot survive on government subsidies in the long run. Thus, technology innovation has to be supplemented with business model innovation, taking into account the current and expected governmental regulations and other contextual factors. This course will therefore immerse you into the world of business model innovation in order to make a green firm a commercial success. Moreover, you will learn how multiple actors and business models depend on each other and together form an ecosystem creating and delivering value to their customers.

The course offers a series of interactive lectures and tutorials discussing the concept business model from various perspectives and illustrating with numerous examples. Business model innovation is “hot” but it is certainly not a panacea. You will learn how and whenyoushould apply business model innovation, and which factors have an influence on its success. The course further features testimonials and talks of several company speakers. During the course you will work on the following group assignment and reflect upon it: become a business consultant based on the design and advise of an innovative business model for a sustainable firm.

After successfully completing this course you are able to:

• Map business models and ecosystems surrounding sustainable innovations
• Design innovative business models, among others for a sustainable business and reflect on the process to get there
• Incorporate governmental regulations and other contextual factors into the business model design

Because of that you need knowledge on the following topics and be able to apply that knowledge:

• Structure of a business model and ecosystem
• Different types of business models, including those for the circular economy
• Business model design processes including business model and ecosystem mapping
• Effects of governmental regulations and other contextual factors on business model innovation

You must meet the following requirements

• Completed all course modules listed below
• Design for a Sustainable Future (7XEUA0)

https://tue.osiris-student.nl/onderwijscatalogus/extern/cursus?cursusid=1641179&taal=en